This article describes some of the most significant changes in customer behaviours when it comes to consuming media.

In the existing digital age, smart phones have become one of the most commonplace instruments that individuals are using to view videos and gain access to media. Nowadays, many social media networks are offering unlimited feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a sequence of customised videos and interact immediately, making these videos a lot more appealing and addictive than conventional content. Short form videos are also being used more frequently for news and educational functions, not just for home entertainment. Consequently, this pattern is shifting the way people are proactively seeking for and counting on to receive information, in a faster, shorter and more visual format.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which people are getting their information is also evolving. People are significantly turning towards internet news sources, instead of watching TV, to discover ongoing worldly affairs. Nevertheless, at the same time, due to a continuous circulation of information, people are coming to be overwhelmed by huge volumes of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and much easier to follow. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing people with dependable and verified news sources, in a style they can easily relate to.

In the last few years, with the growth of digital content, the way in which individuals consume content has evolved considerably. For many years, conventional tv was the main source of home entertainment for the majority of people. Nevertheless, since the advancement of streaming services, many audiences are turning away from arranged tv, specifically among younger individuals. Rather, international media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly affirms the switch in audience intake practices. These options are popular for permitting people to watch the programs and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the market.